![]() In his prepared remarks, Chew also mentioned the app's reading community, called BookTok - a section of the platform he said has generated over 100 billion views. ![]() Two days before the hearing, Chew appeared in a video on TikTok's official account where he spoke about the ban and how the app currently reaches 150 million monthly active users in the US, including 5 million businesses. ![]() The Biden administration is reportedly threatening to ban TikTok in the US if its parent company, ByteDance, doesn't spin-off the app, and the company is going all-out to try to quell Washington's concerns. TikTok's CEO is about to be grilled over security concerns Although Google and Meta have invested heavily in rival products, such as YouTube Shorts and Instagram Reels, the tech giants have yet to meaningfully steer users away from TikTok, according to Morning Consult.īut as TikTok is faced with greater concern over data privacy in the US, it's possible more users could switch over to Instagram or YouTube. Facebook, YouTube and Instagram still beat out TikTok by drawing in higher percentages of US adults who used those social platforms daily, according to the research.īut TikTok's popularity is undeniable, and major social media companies have taken note and tried to replicate the success of the platform. ![]() Now, it's estimated that over 60% of Gen Z adults use TikTok daily, compared to over 20% of US adults who use the app daily, according to a January 2023 data research report from Morning Consult. It often indicates a user profile.Ī leaked sales presentation obtained by Insider in 2021 revealed that, at the time, 42% of TikTok's users were between the ages of 18 to 24, and 17% of its audience were between 13 and 17 years old. Account icon An icon in the shape of a person's head and shoulders. ![]()
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