It often indicates a user profile.įawn Weaver founded her whiskey brand, Uncle Nearest Premium Whiskey, in 2017 after being inspired by the story of Nearest Green, the first known African American master distiller. "But we are talking about Jack in a way that makes you want to drink Jack Daniel as well.Account icon An icon in the shape of a person's head and shoulders. "When we go out into the marketplace, we are selling 'Uncle Nearest,'" she said. But Weaver said she doesn't consider them competition "whatsoever." Three of Green's descendants still work at the Jack Daniel's distillery. "And one family member said, 'Put his name on a bottle.'" "Fawn was like, 'What can we do to keep Nearest Green's legacy alive?'" Butler said. She said the idea to make a whiskey bearing her ancestor's name came first from a member of Jack Daniel's family, and then from her own. Victoria Butler, Green's great-great-granddaughter, said she wished her grandmother was able to see the whiskey. "That's how we make sure that his legacy is not only cemented, but it continues on beyond us, to the next generation." "Every single time you take that sip, you should be telling the story of Nearest," Weaver said. Hussey has become an unlikely ambassador for Uncle Nearest - another steward of the story, as Weaver likes to say. Hussey said "about 95%" of the region has accepted Green's role in Tennessee whiskey history - but that there's still "the 5% of old Southern boys who could care less, would like to keep everything hidden." He has a tattoo of the Jack Daniel's barrel house on his left arm - and on his right arm, he sports a tattoo of the Uncle Nearest logo. is a member of a Jack Daniel's fan club of sorts, the Tennessee Squires. That partnership was an open secret in Lynchburg, Tennessee, where William Hussey Jr. great iconic American brand, and… this thing that is representative of something that sits in our soul that's created by the coming together of two families… an unlikely partnership." "We just need to know stories like this because it smashes the lies," Wright said, later adding, "you have this. Historic photo of Jack Daniel seated next to George Green, the son of Nathan "Nearest" Green, the man who taught Jack Daniel how to make whiskey. It shows a black man and a white man sitting side by side at a deeply divided time in the American South. There's no known photograph of Green, but there is a photo of Daniel with Green's son, George, and other distillery workers from around 1900. In the late 1850's, Green - a farm owner's slave - started working with a young orphan named Jack Daniel. "And if you want to appreciate American whiskey, you should know who Nathan Nearest Green was." "If you want to appreciate jazz, you better know who Louis Armstrong was," Wright said. Jeffrey Wright, from HBO's "Westworld," feels so passionately about preserving Green's story that he made a short film to honor him. She said it's her way of honoring the man known to some as the "godfather of Tennessee whiskey." Fawn Weaver walks "CBS This Morning Saturday" co-host Michelle Miller through her new space The venture makes Weaver is the first female and the first person of color to run a major whiskey or spirit brand. In the past three years, she's launched Uncle Nearest and has raised about $20 million to take over the whiskey's production and turn a horse farm into a distillery. At the time, Weaver was devoted to uncovering and sharing Green's history. The company, called Uncle Nearest, honors the first known African American master distiller in the country: a slave who taught Jack Daniel how to make whiskey.ĬBS News first shared Nathan "Nearest" Green's story almost two years ago in an interview with best-selling author Fawn Weaver. A new whiskey distillery with a special place in American history will open its doors to the public in Tennessee in September.
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